PAUL RAND

Paul Rand is an inspiration of mine through his simplistic yet powerful logo designs.
Rand's work contains a very intriguing element making the most basic of designs impactful, which is something I aspire to take on into my own work.

Rand showed the world that design is an effective tool in the 1960's-70's with many businesses owing their credits to him through his work done.
As Rand was a modernist in the world of design, the language he used was that of a new era breaking the traditions in place.

I find great satisfaction in the design style Paul Rand possessed and feel it has timeless characteristics through the use of combining simplicity with meaning to promote a clear, identifiable message.

“Simplicity is not the goal. It is the by-product of a good idea and modest expectations.”
— paul rand

In 1961, the “circle logo” was designed by the legendary graphic designer, Paul Rand . The logo consisted of a simple black circle with the lowercase letters “abc”. This version was the cornerstone of the network’s clear and cohesive advertising and communications. The use of negative space, and simplicity, combined in a circle, provided a clear and consistent message to the audience.

http://www.famouslogos.us/abc-logo/

In 1961, the “circle logo” was designed by the legendary graphic designer, Paul Rand . The logo consisted of a simple black circle with the lowercase letters “abc”. This version was the cornerstone of the network’s clear and cohesive advertising and communications. The use of negative space, and simplicity, combined in a circle, provided a clear and consistent message to the audience.

http://www.famouslogos.us/abc-logo/

“I do not use humour consciously, I just go that way naturally. A well known example is my identity for United Parcels Service: to take an escutcheon – a medieval symbol which inevitably seems pompous today – and then stick a package on top of it, that is funny.”
http://www.logodesignlove.com/all-about-paul-rand

Logo for Westinghouse, 1960

In other words, logos can look like whatever they want. They don’t have to directly depict anything about the company they represent. In fact, sometimes it’s better when they don’t!

https://99designs.co.uk/blog/creative-inspiration-en-gb/4-principles-by-paul-rand-that-may-surprise-you/

Paul Rand’s popular Eye-Bee-M poster, a type of word puzzle known as a rebus that uses pictures to represent letters, was created in 1981 in support of IBM’s motto, THINK. You can find replicas of this and other iconic IBM designs in the IBM100’s Memorabilia section.

http://www-03.ibm.com/ibm/history/ibm100/us/en/icons/gooddesign/